Home - GJordanWebb

Experiences

Pride in Dallas

2023 - Present

Social Media and Marketing Manager 2023 - Present
• Developed and executed comprehensive marketing plans to enhance organizational visibility and engagement.
• Strategically managed and operated social media platforms, ensuring consistent brand voice and growth in follower engagement.
• Planned, designed, and produced compelling content, including videos and photos, to drive audience interaction and promote events.
• Leveraged tools such as Canva, ChatGPT, Capcut, Adobe Creative Cloud, and Microsoft Office to create high-quality marketing materials and streamline workflow.

Former Role: Vendor Chair 2023
• Identified and recruited vendors for event participation, enhancing the variety and appeal of the parade day experience.
• Managed vendor contracts and payment processes, ensuring smooth and efficient transactions.
• Coordinated vendor setup and served as the primary point of contact on parade day, ensuring seamless operations and positive vendor experiences.

MyGayBookcase

2020 - Present

Creative Director and Content Creator
• Spearheaded social media presence across Instagram, TikTok, Twitter, and Goodreads, driving audience growth and engagement.
• Curated and promoted book reviews and advertisements, collaborating with authors, publishers, and brands to boost visibility and sales.
• Conceptualized, scripted, filmed, and edited high-quality video and photo content for book reviews and product promotions, ensuring consistent and engaging storytelling.
• Produced compelling photography for Instagram and wrote insightful book reviews, enhancing follower interaction and trust with engaging captions that encouraged participation in a community.

Rainbow Crate Book Box

2021 - Present

TikTok Account Manager
• Developed and executed engaging content for promotional purposes to drive brand awareness and engagement with followers, highlighting the brand’s key features over similar book boxes.
• Managed and uploaded professional content from the Rainbow Crate media team, ensuring seamless integration and consistency.
• Upheld and reinforced brand image across all social media platforms and user interactions, fostering a cohesive and appealing brand presence.

Barnes & Noble

2021 - Present

Cafe Manager
• Cultivated a welcoming customer experience in the café, ensuring exceptional service and product quality.
• Trained all new baristas consistently deliver high-quality customer service, fostering customer loyalty and repeat business.
• Analyzed monthly P&L statements, inventory, and waste logs to increase annual profit margins and reduce operational costs.

Education

Purdue University

2010-2015

Bachelor of Arts in Communications, Focus in Public Relations and Advertising

• Specialized in advertising, film, and TV production.

• Collaborated with local university channel PeteTV, gaining hands-on experience in media production.

• Served as Production Manager for Boiler Productions, overseeing project execution from concept to completion.

• Developed skills in creative writing, sociology, and management, enhancing the ability to craft compelling narratives and manage diverse teams.

Purdue University and Simplilearn

2023-2024

Post Graduate Certificate in Digital Marketing
• Acquired comprehensive knowledge in digital marketing strategies, tools, and techniques.
• Gained expertise in SEO, SEM, social media marketing, content marketing, email marketing, and web analytics.
• Completed hands-on projects and real-world case studies.
• Collaborated with industry experts and peers to develop practical skills.

Jordan Webb

gjordanwebb@gmail.com

Jordan holds a degree in communications from Purdue University, where he specialized in public relations and advertising. During his time at Purdue, he honed his content creation skills by working with the university's TV network, PeteTV, and the video production group, Boiler Productions.

As a passionate bookish content creator known as MyGayBookcase, Jordan has attended book events both locally and internationally, collaborating with authors and publishers to promote new releases such as Darkhearts and Time Out. Jordan has moderated several live author events at local bookstores, interviewing authors and fielding audience questions. He also operates the TikTok brand account for Rainbow Crate Book Box, leveraging his expertise to engage with a wider audience.

Jordan currently serves as the Social Media and Marketing Manager for Pride in Dallas, a 501(c)(3) charity serving the Dallas LGBTQ+ community, a role he has held since 2023. In this position, he develops and executes comprehensive marketing plans to enhance organizational visibility and engagement. He strategically manages social media platforms to ensure a consistent brand voice and growth in follower engagement. Additionally, Jordan plans, designs, and produces compelling content, including videos and photos, to drive audience interaction and promote events.

Jordan's enthusiasm for social media stems from its ability to directly connect brands with their audiences, fostering engagement and customer loyalty. He aims to apply his background in film and TV production, advertising, and content creation to a dynamic career where he can help brands expand their reach and drive meaningful engagement.